Print, Outdoor, Style Guide | Concept Development, Art Direction

 

Only one resort blends gaming, beauty and adventure in Santa Barbara wine country.

 

Chumash Casino Resort produces an online magazine, an opportunity to support new rebranding efforts by creating individual ads for each major feature of the resort at one time instead of waiting for each need to arise.

 

Rebranding also affords the opportunity to create adaptable templates that fit the new brand. For the entertainment ads, I created a background that can be used in narrow vertical or wide horizontal ads. Using one image with a shallow foreground images at the top and bottom, and a background that fits with the two at any point.