:30 Broadcast | Concept Development, Art Direction

 

Peter Piper Pizza is the go-to place for gatherings because they focus as much on the adults as the children.

 

Requirements: 5 carrier spots for use with different promotional tags throughout the calendar year. Must be an extension of 2-year ongoing campaign – take place on property and include a "pie chart" graphic element.

 

The existing 10 spots mostly focused on typical families with 2 parents with 2-3 kids, or multiples thereof, either all eating or playing together, or of the parents were getting a break from kids while they played. Being the third year of the campaign allowed us to go beyond defining family members only by their familial roles and actually showing individual personalities or other group dynamics.

 

Client: Peter Piper Pizza
Agency: air integrated